Slate's EV truck is built to be customized. Crayola is helping fill in between the lines.

Tech Insider : Business
A bright yellow Slate Truck is parked on a showroom floor with decals of other Crayola colors.
Executives told Business Insider they were surprised by how many shoppers wanted to add color to their cars.

Ben Shimkus/Business Insider

Slate's $24,950 EV truck is tiny, stripped-down, and ridiculously customizable

Tech Insider : Business
A Slate truck parked outside a light-colored home.
Slate is coming to market with a bare-bones, tiny pickup truck. The company is hoping drivers will customize it from there.

Slate

Jeff Bezos-backed Slate unveils launch price for the 'most affordable truck in America'

Tech Insider : Business
Two Blank Slates displayed with several upgrades, including the SUV cap and color decals.
Slate's sales pitch is a ultra-customizable pickup truck with bare bones features.

Myung J. Chun / Los Angeles Times via Getty Images

Slate raises fresh $650 million as reservations for its mid-$20,000 truck cross 160,000

Tech Insider : Business
A red Slate truck stands in front of a visual board of other Slate designs.
Slate Auto — the company focused on assembling US-built, mid-$20,000 electric pickups — said its upcoming product hit 160,000 reservations.

Myung J. Chun / Los Angeles Times via Getty Images

I finally sat in the Bezos-backed Slate truck. It's designed to be unfinished.

Tech Insider : Business
Ben Shimkus
I was able to sit in Slate's pickup truck for the first time. I first saw the car on a computer screen last year.

Dolly Faibyshev for BI

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