Nike and Lululemon are obliterating the competition when it comes to drawing customers to stores

Tech Insider : Sports
Foot traffic at Lululemon stores increased 11% in February, according to a new report.
Foot traffic at Lululemon stores increased 11% in February, according to a new report.

Budrul Chukrut/SOPA Images/LightRocket/Getty Images

What Drew Hannah Fry to the Field of Mathematics?

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Where to watch Real Madrid vs. Liverpool live stream: a global guide

Tech Insider : Sports
Karim Benzema of Real Madrid CF celebrates after scoring his team's fourth goal during the La Liga Santader match between Real Madrid CF and Valencia CF at Estadio Santiago Bernabeu
Benzema took last season's Champions League by storm.

Getty/Gonzalo Arroyo Moreno

The largest broadcaster of local sports in US filed for bankruptcy, but still hopes broadcasts won't be disrupted

Tech Insider : Sports
A phone with the Bally Sports logo sits on a basketball.
Diamond Sports Group, which operates the Bally Sports channels, filed for bankruptcy Tuesday.

Jakub Porzycki/NurPhoto via Getty Images

F1 and Red Bull are selling a car simulator based on a championship-winning design for $120,000 – more than some real supercars

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Max Verstappen RB18 Red Bull crosses finish line to win F1 Grand Prix Netherlands
Red Bull's RB18 won 17 of last season's 22 races.

ANP via Getty Images

Nike is facing a PR nightmare as Kyrie Irving, Ja Morant, and now Tom Sachs face scandals – but experts say partnerships with celebs and athletes will never go away

Tech Insider : Sports
Tom Sachs on the orange Nike carpet
Tom Sachs (center) at the Nike Maxim Awards Show in 2022

Tom Hauck/Getty Images for NIKE

Tiger Woods's NDA battle with Erica Herman is dragging his obsession with privacy into the spotlight

Tech Insider : Sports
Tiger Woods and Erica Herman
Tiger Woods and his then-girlfriend Erica Herman are pictured at the US Open last year.

Photo by Matthew Stockman/Getty Images

The Last of Us is the Gold Standard for What a Video Game Adaptation Can Be

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Which Marvel/DC Character Would Milo Ventimiglia Play in Live Action?

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Gerard Piqué Calls Out Mainstream Soccer for Being ‘Scared’ of His Twitch Soccer League

Gizmodo : Sports

Former FC Barcelona soccer player Gerard Piqué unveiled a huge banner in Barcelona on Friday throwing shade at mainstream soccer for being “scared” of his new Twitch soccer league, the Kings League, and its upcoming final at the famed Camp Nou stadium.

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