
Apple’s promising several upgrades to its upcoming iPhone 15 to entice more people to upgrade, but behind the scenes, the company is reportedly expecting far fewer sales of its mainline smartphone this time around.

Apple’s promising several upgrades to its upcoming iPhone 15 to entice more people to upgrade, but behind the scenes, the company is reportedly expecting far fewer sales of its mainline smartphone this time around.
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After years of dominating the cell phone market, one thing has become clear to Apple: Things on the smartphone front might be slowing down. The tech corporation has acknowledged a dip in sales in the U.S. ahead of the release of the iPhone 15.
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Brendan Smialowski/AFP, Richard Drew/Associated Press

Nobody has been trimming the hedges of Google and Apple’s walled gardens. I should know. I’ve straddled the hedgerows separating the iOS and Android ecosystems and had my nethers pricked by some oddly-placed thorns.
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