Taylor Swift has made Kansas City her new stomping ground — and local shops say business is booming

Tech Insider : Economy, Economy
A fan holds up a sign in reference to Taylor Swift and Travis Kelce at a Chiefs game.
A fan holds up a sign in reference to Taylor Swift and Travis Kelce at a Kansas City Chiefs game.

David Berding/Getty Images

Dating rumors around Taylor Swift and Travis Kelce have gotten so out of hand that even a top White House official was asked about the pair

Tech Insider : Politics, Economy
Travis Kelce, left, and Taylor Swift, right, at Arrowhead Stadium.
Travis Kelce, left, and Taylor Swift, right, at Arrowhead Stadium.

Denny Medley/USA Today/Reuters; Jason Hanna/Getty Images

Fans spotted a Taylor Swift-themed easter egg during the 'Sunday Night Football' stream on YouTube — but you had to pause to see it

Tech Insider
Taylor Swift holding up a hand-heart during the
Though many celebrities have used the hand-heart symbol, the gesture is ultimately synonymous with Taylor Swift.

Emma McIntyre/Getty Images

It's Taylor Swift's economy. We're all just living in it.

Tech Insider : Economy, Economy
Taylor Swift
Taylor Swift at a Kansas City Chiefs football game.

Jason Hanna/Getty Images

Travis Kelce could earn millions more thanks to the Taylor Swift effect, as experts say he could double or triple endorsement paydays

Tech Insider : Sports
Taylor Swift, Travis Kelce
Taylor Swift cheered on Travis Kelce in Kansas City on Sunday. The moral support could add millions to his pockets.

David Eulitt/Getty Images

Sales of Travis Kelce merchandise soared fivefold after Taylor Swift stopped by to watch one of his NFL games, retailer says

Tech Insider
Travis Kelce #87 of the Kansas City Chiefs looks on before kickoff against the Chicago Bears at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri; Taylor Swift cheers from a suite as the Kansas City Chiefs play the Chicago Bears at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri.
Travis Kelce and Taylor Swift.

Both images by Cooper Neill/Getty Images

Travis Kelce's annual salary is less than the ticket sales for a single Taylor Swift concert

Tech Insider : Economy
Travis Kelce and Taylor Swift.
Taylor Swift was Travis Kelce's guest at a Kansas City Chiefs game.

Michael Owens/Getty Images; Cooper Neill/Getty Images

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