Here are the biggest celebrity status symbols we spotted at Super Bowl 2026

Tech Insider : Business, Style
Jay-Z and Blue Ivy Carter.
Celebrities brought their fashion A-game to the Super Bowl.

Kevin C. Cox/Getty Images

5 of the best and 4 of the worst gameday outfits Travis Kelce has worn this football season

Tech Insider : Style, Business
Travis Kelce at Allegiant Stadium on January 4.
Travis Kelce at Allegiant Stadium on January 4.

Candice Ward/Getty Images

Taylor Swift admits she once wondered what she'd even talk about if she dated an athlete like Travis Kelce

Tech Insider : Business
Travis Kelce with his arm around Taylor Swift after the 2024 AFC Championship Game.
Travis Kelce and Taylor Swift celebrate after the 2024 AFC Championship Game.

Patrick Smith/Getty Images

Americans are going back to cheap, simple beer

Tech Insider : Economy, Economy, Business
A Michelob Ultra on a pedestal and a craft beer glass falling off

Getty Images; Tyler Le/BI

All the many ways brothers Travis and Jason Kelce are expanding their brand

Tech Insider : Sports, Business
Jason and Travis Kelce at Amazon 2025 Upfront
Jason and Travis Kelce have each expanded their celebrity footprint with new ventures.

Dia Dipasupil/Getty Images

Travis Kelce is building a business empire off the football pitch. Here's what the NFL tight end's been dabbling in.

Tech Insider : Business, Sports
Travis Kelce, in his Kansas City Chiefs uniform, is looking ahead.
Travis Kelce said on Instagram on Tuesday that he was partnering with hedge fund Jana Partners to invest in the Six Flags theme park brand.

Jamie Squire via Getty Images

I ate at Travis Kelce and Patrick Mahomes' new steakhouse, 1587 Prime. Our $800 dinner felt like more than just a meal.

Tech Insider : Business, Travel
Author Kelsey Huson drinking Big Yeti with The Alchemy in foreground
As a longtime fan of the Chiefs and Taylor Swift, I was thrilled to visit Travis Kelce and Patrick Mahomes' steakhouse, 1587 Prime.

Kelsey Huson

A complete timeline of Taylor Swift and Travis Kelce's 2-year relationship

Tech Insider : Business, Sports, Style
Taylor Swift and Travis Kelce are seen in SoHo on October 11, 2024 in New York City.
Taylor Swift and Travis Kelce in October 2024.

TheStewartofNY/GC Images/Getty Images

Will Taylor Swift perform at the Super Bowl? Here's everything we know.

Tech Insider : Business, Economy, Sports
Taylor Swift performs during the Eras Tour in Singapore.
Taylor Swift performs during the Eras Tour in Singapore.

Ashok Kumar/TAS24/Getty Images for TAS Rights Management

A complete timeline of Taylor Swift and Travis Kelce's 2-year relationship

Tech Insider : Business, Sports, Style
Taylor Swift and Travis Kelce are seen in SoHo on October 11, 2024 in New York City.
Taylor Swift and Travis Kelce in October 2024.

TheStewartofNY/GC Images/Getty Images

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