A big investor in a top luxury watch retailer dumped millions of shares after Rolex struck a deal to run its own stores

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Man looking on luxury watches Rolex on his hand.
Man looking on luxury watches Rolex on his hand.

AS photo studio / Shutterstock

Rolex wants more control of its retail sales — and the move has sent shares of a top luxury watch dealer down 21%

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Watches of Switzerland, Rolex retail store
Retail store Watches of Switzerland sells Rolex watches, but its market share could be under threat now.

Peter Dazeley / Getty

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