How to become an influencer and make money

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Nadya Okamoto
Nadya Okamoto leveraged her following as an influencer on TikTok to launch the period-care brand August.

Sydney Claire

I'm delighted by this car dealership's parody of 'The Office'

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A man and a woman sitting in a car.
Ben Bushen and Grace Kerber filmed a TikTok for the Chevrolet dealership where they work.

Mohawk Auto Group

"Always be a coach-player" – the best advice Michelle Taite got when she took on the CMO role at Intuit Mailchimp

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Unilever's Esi Eggleston Bracey, now in her first pure marketing role, thinks of the CMO job as being the "change management officer"

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CMOs need to avoid an echo chamber to stay relevant says The Female Quotient's Shelley Zalis

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Consumer experience is one of the biggest beneficiaries of AI, according to Bose CMO Jim Mollica.

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Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare

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How marketers can use AI to demonstrate its value, according to Reckitt CMO Fabrice Beaulieu

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Why "Jake from State Farm" became such a cultural icon, according to Kristyn Cook, the company's chief agency, sales, and marketing officer

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New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

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