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UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues

Fri, 10/18/2024 - 12:36

UBS group chief marketing officer, John McDonald, on stage at UBS' House of Craft in New York City, October 2024 — UBS's group chief marketing officer, John McDonald, spoke at the bank's "House of Craft" event in New York City.
Courtesy of UBS

Advertising, ubs, cmo-2023-lp, chief-marketing-officer, horology, watches, Brand

Roblox is showing signs of strength despite a blistering short-seller report

Mon, 10/14/2024 - 08:21

A picture of Roblox cards — Jakub Porzycki/NurPhoto via Getty Images

Media, Advertising, Tech, limited-synd, roblox, gaming, short-seller

Advertisers share what's working in AI and what's not as the hype cycle fades

Thu, 10/10/2024 - 10:51

Still from Toys — Toys "R" Us' ad made with OpenAI's text-to-video tool, Sora sparked backlash.
YouTube

Advertising, Media, Tech, limited-synd, generative-ai, marketing, digital-advertising

The power of passions: Tapping into consumers' emotional bonds

Tue, 10/08/2024 - 10:24

Two friends laughing and jogging together outside — Wellness is the second highest-rated passion among consumers, according to a survey by Mastercard.
The Good Brigade/Getty Images

Strategy, cmo-2023-lp, marketing, emotion, passion, Consumers, Survey

A former investment banker who changed careers has 3 tips if you're considering switching industries

Mon, 10/07/2024 - 13:45

Cropped shot of woman's hand typing on computer keyboard in the dark, working late on laptop at home — Angie Chen quit her investment banking job after one year and now works in marketing.
d3sign/Getty Images

Careers, Tech, investment-banking, marketing, Pivot

Sesame Workshop's top marketer is leaving during a critical period of transition

Fri, 10/04/2024 - 17:14

Samantha Maltin, chief marketing officer, Sesame Workshop — Samantha Maltin was EVP at Sesame Workshop.
Sesame Workshop

Media, Advertising, limited-synd, sesame-street, sesame-workshop, streaming-wars, entertainment-industry

The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Tue, 09/03/2024 - 09:24

Headway CEO Anton Pavlovsky

Headway

Advertising, Media, Tech, AI, generative-ai, marketing, EdTech

Brands are so scared of culture wars and controversy that it's ripping apart the media business

Tue, 08/27/2024 - 09:29

Tech Insider : Politics

Donald Trump and Taylor Swift with a circle-backslash symbol over them — Getty Images; iStock; Natalie Ammari/BI

Advertising, Tech, Media, politics, advertisting, brand-safety, elon-musk

Consumers don't like AI, and it's a big problem for advertisers

Tue, 08/13/2024 - 08:43

Google Gemini's — Google Gemini's "Dear Sydney" ad.
YouTube

Advertising, AI, Media, Tech, limited-synd, generative-ai, marketing

One of Gen Z's favorite apps just had a very strong quarter

Thu, 08/08/2024 - 06:30

Duolingo app on the Apple app store — Duolingo had an amazing second quarter.
Jakub Porzycki via Getty Images

Tech, Advertising, marketing, gen-z

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