I'm delighted by this car dealership's parody of 'The Office'

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A man and a woman sitting in a car.
Ben Bushen and Grace Kerber filmed a TikTok for the Chevrolet dealership where they work.

Mohawk Auto Group

Connecting with marketing peers helps CMOs stay on top of trends, says Claudine Patel, CMO of Sanofi Consumer Healthcare

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Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz

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How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

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Bridgerton characters with sunglasses and shopping bags
"Bridgerton," now in its third season, is one of Netflix's most popular and marketable series.

Netflix; Lush; iStock; Rebecca Zisser/BI

Jonathan Bailey was fully naked, lying on a slab at a bathing house in Morocco when a woman whispered a sentiment to him that he'd heard countless times before: "I love 'Bridgerton.'"

Tressie Lieberman became Yahoo CMO in 2023, and aims to bring back the brand's "iconic energy"

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CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

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Qualcomm moves quickly to deploy AI tools because "it's in our DNA," says CMO Don McGuire

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Marketing leaders have to help their companies keep pace with the rapidly changing worlds of their customers, says Elizabeth Rutledge, CMO of American Express

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Marketing is at the forefront of customer insights and the "voice of the client back to the business" says PwC global CMO Antonia Wade

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CMOs just starting want to be change agents, but Hilton's Mark Weinstein got started by focusing on what was already working

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