Tech Insider
Hoka Kawana running sneakers worn on foot
Hoka is seeing significant growth in the 18-34 consumer demographic.
Tech Insider
Ugg boots mini platform boot
Ugg's $150 ultra mini platform boot.
  • Ugg boots are back in fashion.
  • The sheepskin-lined boots have become a must-have item for Gen Z shoppers.
  • Fashion-search index Lyst said Thursday that the brand was one of Q4's hottest items. 

Ugg boots are officially cool again.