There’s more to car companies than harvesting data about every part of your existence—they’re also great at nickel-and-diming you over every feature under the sun.
AMC Theatres is backtracking on increasing its prices for some seating options after the company realized it didn’t make a difference for customers. The company launched a price upcharge at select theaters earlier this year, charging customers more money for “preferred” seating.
The AMC Theatre conglomerate is taking a new stance on ticket pricing, changing the cost for moviegoers based on standard, prime, and value seating options. The change, called Sightline at AMC, will expand to all of its roughly 1,000 U.S. AMC Theatre locations by the end of this year.