Forget Yeezys. Adidas' new CEO says Sambas and Gazelles are the 'hottest shoe in the market'

Tech Insider
Adidas samba sneaker
Adidas CEO Bjørn Gulden views Samba, Gazelle, and Spezial sneakers as the brand's next "franchise."

Edward Berthelot/Getty Images

Adidas CEO warns donating Yeezys could backfire as the company struggles to get rid of its $1.3 billion stockpile

Tech Insider
Adidas CEO Björn Gulden
2023 is expected to be a "transition" year for Adidas, CEO Bjørn Gulden said.

Daniel Karmann/picture alliance

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