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One ex-Sephora employee says the company became soulless by the time they left in 2024.
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Sephora and $10 billion cookies
A sweet treat from Sephora with a confidential note attached found its way to Reddit forums.
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Photo portrait of Bobbi Brown.
Bobbi Brown.

Bobbi Brown is standing outside her home in Montclair, New Jersey — a picturesque, artsy suburb less than an hour away from New York. It's Halloween night in 2017, and instead of candy, she's passing out lip glosses to her neighbors.

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inside JCPenney Beauty store shelves display beauty products
JCPenney Beauty carries popular beauty, skincare, and hair products.
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The photographer holds a two-ounce jar of Watermelon Sleeping Mask, packaged in a small box, in the beauty aisle of a Dollar General store in Ohio.
Dollar General and Dollar Tree are getting attention on TikTok for their dupes of well-know beauty products.
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A photo of a room with multi chrome curtains and lamps.
Those who want to hop on 2024's Pinterest Predicts trends can visit its pop-up store in NYC.
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A Naked3 makeup palette, a tube of cleansing balm, a bottle of facial cleanser, and an open lipstick.
Take up to 69% off with Cyber Monday beauty, skincare, and makeup deals.
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composite image of the author and inside Ulta store
I visited Sephora and Ulta to find out why Gen Z prefers to shop at the two beauty stores.