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- Gen Z is growing disinterested in the extravagant brand trips influencers are sent on.
- As a generation, they favor authenticity and ethical consumption over affluence and consumerism.
- But they may not be the target audience anyway.
Gen Z is tired of seeing influencers sent on extravagant brand trips.
The generation that has grown up with social media says the lavish lifestyles of the internet's rich and famous no longer thrill them.
And affluence, it seems, just doesn't represent what they aspire to anymore.