Americans are withdrawing from watching broadcast and cable TV. Nielsen reports the number of viewers dropped below 50% for the total TV usage in July 2023. This marks the first time linear TV viewership represented less than half of total TV usage.
Americans are withdrawing from watching broadcast and cable TV. Nielsen reports the number of viewers dropped below 50% for the total TV usage in July 2023. This marks the first time linear TV viewership represented less than half of total TV usage.