The quiet status symbols you're going to see in everyone's homes in 2024

Tech Insider : Style
Photo Collage of Aesop, Hatch and Trudon Candle.
Hatch alarm clocks and Trudon candles will be popular.

Hatch; Trudon; Aesop; Jenny Chang-Rodriguez/BI

Jeff Bezos and Lauren Sánchez channeled 'mob chic,' the internet's hottest style trend, at Milan Fashion Week

Tech Insider
Lauren Sánchez and Jeff Bezos arrive at the Dolce&Gabbana Party during the Milan Menswear Fall/Winter 2024-2025 on January 13, 2024 in Milan, Italy.
Lauren Sánchez and Jeff Bezos arrive at the Dolce & Gabbana Party during the Milan Fashion Week.

Jacopo Raule/Getty Images

The one thing the superrich want in their homes is simple — and it's actually cheap

Tech Insider
A woman in a bathrobe, sunglasses, and a towel wrapped around her head sits on a comforter on a deck sipping sparkling wine.
Comfort, ease, and quiet luxury are what people want at home in 2024.

g-stockstudio

Gap's new CEO thinks he can make Banana Republic a 'quiet luxury' destination

Tech Insider
Banana Republic registers
Is this quiet luxury?

Ann Matica/Insider

Brunello Cucinelli, the $2,000 cashmere sweater-selling master of 'stealth wealth' fashion, is booming as the 'loud luxury' trend wanes

Tech Insider
Jeremy Strong, Sarah Snook, and Kieran Culkin on season four of
The "quiet luxury" aesthetic was best characterized by the costume choices of the main characters in HBO's series "Succession."

Claudette Barius/HBO

China's richest people are leaning hard into quiet luxury, wielding stealth wealth like a weapon and scorning their flashy, label-chasing peers

Tech Insider : Economy
Young Asian woman standing outside a boutique looking at window display while shopping in shopping mall. Window shopping.
Stealth wealth is in, loud luxury is out.

d3sign/Getty Images

Jeff Bezos' fiancée, Lauren Sanchez, is embracing 'loud luxury' on the couple's European summer extravaganza

Tech Insider
Lauren Sanchez in a Louis Vuitton visor next to two pictures of the Louis Vuitton visor
Lauren Sanchez has been flaunting some vibrant and flashy vacation looks, like this heavily logoed hat from Louis Vuitton.

Mega/Getty Images, Louis Vuitton

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