7 of the best scents to wear this spring, according to professional perfumers

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Four colorful perfume bottles situated in the sunlight act as vases that hold single-stem flowers.
Spring weather doesn't just call for a wardrobe change, switching to a fresh, light fragrance is another way to update your style.

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AI is helping fragrance companies unlock the sensational possibilities of smell

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A perfume bottle
"Fragrance is really a kind of black box," Johan Chaille de Nere, Givaudan's director of digital transformation, told BI.

Julia Dufosse for BI

Smell is perhaps the most powerful human sense. Think about the scent of fresh lavender or an evergreen forest; these might bring you peace or remind you of something unpleasant. Either way, you don't have control over how they affect you.

Target shoppers say the store's dupes of luxury perfumes smell better than the real things

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Target perfume and Tom Ford perfume.
Finery's Not Another Cherry scent is said to be a dupe of Tom Ford's Lost Cherry. 

Target and Tom Ford

I just learned a life hack for saving money on cologne and perfume. Here's how it works.

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Sephora perfume display
You can refill an empty perfume bottle, but you'll have to do it at home, sources say.

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