The biggest beauty industry trends you'll see in 2025

Tech Insider
A makeup artist applying makeup to a model backstage at LA Swim Week 2024.
One beauty founder told BI she thinks experiential beauty will be popular in 2025.

Mark Gunter/Contributor/Getty Images for Art Hearts Fashion

Bobbi Brown shares her beauty hot takes, from her thoughts on influencers to grunge makeup

Tech Insider
Bobbi Brown at her Jones Road office.
Bobbi Brown.

Jones Road

I got the $600 Dyson hair dryer that TikTok loves — and it seriously leveled up how I style my curly hair

Tech Insider
composite image of Jordan Hart and a Dyson Airwrap
I don't regret adding a high-tech hair dryer to my styling routine.

Jordan Hart/Business Insider

Subscribe to beauty-trends