![](https://i.kinja-img.com/gawker-media/image/upload/s--YnjDDiSV--/c_fit,fl_progressive,q_80,w_636/ecacfda8c5fabad43b8c3af3b749638c.jpg)
When the Kansas City Chiefs and the Philadelphia Eagles face off at Super Bowl LVII in Phoenix, there will be a contest happening behind the scenes: Tech companies have a long history of using major sporting events as a grand stage to show off their latest gadge