Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for

Tech Insider : Sports
A jersey with a women's symbol cut out of it

iStock; Rebecca Zisser/BI

One chart shows just how much women's college basketball ratings have soared while men's have dipped

Tech Insider : Economy, Sports, Sports
Caitlin Clark.
The University of Iowa's Caitlin Clark has helped college women's basketball reach new levels of popularity.

AP Photo/Michael Conroy

The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.

Tech Insider : Economy
Caitlin Clark.
Stars like Caitlin Clark are helping to narrow the revenue gap.

Kevin Jairaj-USA TODAY Sports

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