Jeans

Levi Strauss CEO Chip Bergh is telling consumers to wear their jeans in the shower when they’re in dire need of being washed, or better yet he says, just a spot clean will do. Bergh reasons that circumventing the washing machine will benefit the environment and make your Levi’s last longer.

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• We make over 1 billion pairs of jeans every year, and nearly all of them end up in landfills. 
• One company in Pakistan is recycling old denim into new pants using laser technology and recycled dye.
• The country is the No.