Mike Vulpo
I tried on jeans at Old Navy, Banana Republic, and Gap. My favorite pair was incredibly comfortable.
Levi Strauss CEO Chip Bergh is telling consumers to wear their jeans in the shower when they’re in dire need of being washed, or better yet he says, just a spot clean will do. Bergh reasons that circumventing the washing machine will benefit the environment and make your Levi’s last longer.
- We make over 1 billion pairs of jeans every year, and nearly all of them end up in landfills.
- One company in Pakistan is recycling old denim into new pants using laser technology and recycled dye.
- The country is the No.
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