Beyond Meat, the poster child of plant-based meat, saw sales tank as cash-strapped shoppers turn away from expensive alternative proteins

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Beyond Meat products, including breakfast sausage, steak, chicken tenders, and beef crumbles, on a grocery store shelf on November 21, 2022 in Miami, Florida.

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Beyond Burgers are popping up at Dollar Tree at $1.25 a pack, as the plant-based meat giant tries to boost sales

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Beyond Meat appears to be selling its burgers and breakfast sausages at Dollar Tree, according to videos posted by shoppers to social media.

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I tried Subway's new plant-based teriyaki-steak sandwich. The texture was great and it cost the same as the meat version.

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Subway plant-based teriyaki steak
The Vegetarian Butcher is supplying the plant-based steak for the Subway sandwich.

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Americans are quitting plant-based meat due to high prices, worse taste, and questionable health benefits

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eating meat

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Impossible Foods is laying off 20% of its employees in the third round of cuts at the company in roughly a year

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Peter McGuinness
Peter McGuinness has been CEO of Impossible Foods for less than a year but has already overseen two rounds of layoffs at the plant-based meat brand.

Impossible Foods

One of the biggest problems for plant-based products — people don't know where to find them at the grocery store

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Impossible Foods
Impossible Foods is trying to solve a basic problem: Whether its plant-based meat ends up in the meat section or with vegetarian and vegan products at supermarkets, CEO Peter McGuinness told Time.

Angela Weiss/AFP

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