I made more than $877,000 in revenue last year selling emotional-intelligence card games online. Here's how I built my business.

Fri, 01/27/2023 - 05:00

Jenny Woo went from marketing her product as a card game to an "educational learning tool," which helped her business take off.

Courtesy of Jenny Woo

Jenny Woo is the founder of Mind Brain Emotion, which sells emotional-intelligence card games.
She started her company in 2018 after polling parents and school counselors for ideas.
Woo has made six figures a year by leveraging Amazon Ads and customer surveys.

This as-told-to essay is based on a conversation with Jenny Woo, the 40-year-old founder of Mind Brain Emotion, from Irvine, California. Insider has verified her business' revenue with documentation. The following has been edited for length and clarity.