A TikToker said he won an award for being the first to Google an obscure phrase. The elaborate hoax reached millions and sparked a copycat trend.

• A TikToker went viral after he claimed to win an award from Google after searching a unique phrase.
• TikTokers and viewers said they tried searching bizarre phrases in an attempt to win their own.
• The creator behind the account confirmed with Insider the award doesn't exist.

A TikToker created a fake trophy and claimed Google had sent it to him for being the first person to search for an obscure phrase, tricking viewers into entering increasingly bizarre search terms in an attempt to win one of their own.