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- Skechers ranks second only to Nike for US shoppers seeking casual footwear, according to Cowen.
- Demand for Skechers is being fueled by more affluent consumers, making over $100,000 a year.
- Skechers' cheaper shoes are helping lure customers away from Nike and Adidas amid high inflation.
Skechers is gaining serious momentum on Americans' list of favorite casual sneakers to wear, according to Cowen.