Just Fix It: Nike's stock is down 70% — but there's hope for a comeback

Tech Insider : Sports, Business, Economy
Photo collage featuring a Nike running shoe

Edward Berthelot/Getty Images; Tyler Le/BI

The thing about corporate turnarounds is that they take a minute and then some. In the case of Nike, it's and then some … and then some more. Hopefully.

My dad is a sneaker collector. His basement is filled with 500 pairs of sneakers.

Tech Insider : Business
Dad and daughter
Brittany Antoinette Wilson's dad has over 500 sneakers in his basement.

Courtesy of Brittany Antoinette Wilson

These Allbirds AI jokes are as fire as the company's stock price

Tech Insider : Business, Economy
In this photo illustration, the logo of footwear company Allbirds Inc. is displayed on a smartphone in front of abstract background on computer screen.
Allbirds is an AI company now, and the rebranding is getting memed.

Illustration by Timon Schneider/SOPA Images/LightRocket via Getty Images

The rise and fall of Allbirds: The sneaker company, once valued at $4 billion, just sold for $39 million

Tech Insider : Business, Environment, Style
A neon Allbirds sign on the side of a grey building.
Allbirds on Thursday announced a disappointing earnings report.

Spencer Platt/Getty Images

Costco and Nike spark a frenzy with surprise sneaker drop

Tech Insider : Business, Sports
composite image of Costco and Nike
Customers are lining up for a pair of Costco Dunks.

Sheldon Cooper/SOPA Images/LightRocket via Getty Images; Scott Olson/Getty Images

This 24-year-old founded a sneaker wholesale company that made $40 million in sales revenue last year — here's how he did it

Tech Insider : Economy, Business, Sports
Oscar Rachmansky sitting next to window with city in background.
Oscar Rachmansky

Bryan Toro

Stylists reveal 5 sneaker trends that are in for 2026 — and 4 that are out

Tech Insider : Style, Business
A close-up of black ballet sneakers.
Professional stylists shared which sneaker trends will be in and out in the new year.

Claudio Lavenia/Getty Images

Stephen Curry and Under Armour end their 13-year partnership as the sportswear company restructures to revive sales

Tech Insider : Sports, Business
Stephen Curry wearing under armour
Stephen Curry and Under Armour have ended their 13-year collaboration.

You Fang/VCG via Getty Images

Sneakerheads and footwear insiders tell us why Nike is on the right track

Tech Insider : Business, Sports, Style
Lamar Stewart with his shoe collection
Lamar Stewart has over 100 pairs of shoes in his collection.

Lamar Stewart

I created Løci, the sneaker brand loved by Nicki Minaj, after quitting my job in finance. Here's how I did it.

Tech Insider
Side by side shot of Løci sneakers and Nicki Minaj
Nicki Minaj has a collection with Løci and has invested in the company.

Løci; Kevin Mazur/Getty Images

Subscribe to Sneakers