Two boxes of Post's Sweet Dreams cereal sit on a table behind two bowls containing the before-bed food. In the background is an illustration of a dark-blue night sky with stars.
Sweet Dreams, Post's latest new cereal, is designed to help you sleep at night.
  • The company behind Grape Nuts has a new cereal designed to be eaten before bed.
  • Post's "Sweet Dreams" is designed to stoke your body's melatonin production.
  • It's the latest new food or beverage product designed to help you sleep.

One of the world's largest cereal companies is trying to get you to eat cereal right before you go to bed, not just when you wake up.