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- Generation Zalpha is a major target for marketers due to its talent and its spending power.
- A combo of Generations Z and Alpha, Zalpha includes anyone born after 1996.
- There are key differences between Gens Z and Alpha: Mainly, when they were given access to screens.
You've heard of Generation Z. You may have heard of Generation Alpha. Now meet Generation Zalpha.
Much like the name implies, the Zalpha generation can best be described as a combo generation — not to be confused with the similarly named Zillennials, a micro-generation born between 1990 and 2000, right between millennials and Gen Zers.