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Meta and Apple are in a years long cold war over data privacy, and Meta is grappling with how to free itself from the confines of Apple's iOS.
  • Meta is in a "year of efficiency," but its metaverse ambitions remain a priority.
  • The metaverse isn't a solution to the challenges in its ads business due to Apple's iOS changes.
  • Meta's ads unit will only recover if it continues to innovate so it doesn't need to track user data to sell ads.

Meta CEO Mark Zuckerberg has declared 2023 a "year of efficiency," as the social networking giant reels from brutal layoffs and shrinking revenue