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- Molson Coors should no longer compare its rivals' beers to drinking water, a regulatory body says.
- The decision stems from a complaint filed by Anheuser-Busch over a 2022 Miller Lite ad.
- The ad appears to poke fun at Michelob Ultra, a 95-calorie beer made by Anheuser-Busch.
Beverage giant Molson Coors should no longer compare its rivals' light beer to water, a national regulatory body says.
The National Advertising Division, part of BBB National Programs, issued a recommendation on Thursday that Molson Coors should no longer use the claim that "light beer shouldn't taste like water. It should taste like beer" in its ads.