Supergoop
- Supergoop's values helped it stay focused throughout its history, including the 2008 recession.
- Amid fears of an imminent downturn, Supergoop's founder and CEO look at how others can prepare.
- Here are their tips on building a recession-proof business.
"We're teachers and students" is one of the 10 values painted on the walls of Supergoop's New York City office. The list serves as a reminder of the company's greater goals, Holly Thaggard, who founded the company in 2007, said.