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Recession Proof

3 ways your business can survive an economic downturn without layoffs or marketing budget cuts

Sat, 03/18/2023 - 05:30

Business owner checks his Paydex score. — Whatever you do during an economic downturn, never decrease your marketing spend.
shih-wei/Getty

Entrepreneurship, Careers, Nordic, Small Business, Recession Proof, marketing, business tips

Supergoop survived the 2008 recession. Today its founder and CEO share how to build a recession-proof business.

Tue, 02/14/2023 - 10:24

Amanda Baldwin and Holly Thaggard, Supergoop — Amanda Baldwin, left, and Holly Thaggard, Supergoop's CEO and founder, respectively.
Supergoop

Small Business, Entrepreneurship, founders, Female founders, Female CEOs, Women's Skincare, Skincare

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