Mudwtr
- Shane Heath is the founder of Mud/Wtr, a beverage brand he launched in 2018.
- Heath wants to avoid perpetuating startup hustle culture and instead invests in employee well-being.
- He incorporates mental and physical wellness rituals into his routine and his company's culture.
This as-told-to essay is based on an interview with Shane Heath, the 35-year-old founder of Mud/Watr, a beverage brand he launched in 2018 after he quit drinking coffee. The company sells coffee alternatives and other drink powders that are made with organic ingredients; the products cost between $20 and $40.