Kellogg is giving its Pringles and Cheez-It business a new name with classical Latin twist. It's the latest company name to incorporate the 'dead' language.

• Kellogg is renaming its snack business "Kellanova" — a combo of Kellogg and a Latin word for "new."
• Companies making everything from cars to cigarettes have leaned on other languages to name themselves.
• From Pandora to Altria, here's a rundown of company names with unusual origins.

A mythical land in a fantasy novel? Your uncle trying to name the college basketball team that just ended their season?

No, it's the new name for one of the world's largest food companies.