Nike Air Max Pulse
Nike's sneaker for Gen Z
  • Nike is set to release the Air Max Pulse next week, a brand new addition to the Air Max franchise.
  • CEO John Donahoe said the sneaker is for younger consumers in search of their own classic Air Max shoe.
  • The new Air Max Pulse will release on Air Max day March 26.

Nike is releasing the Air Max Pulse next week, a brand new sneaker silhouette joining the Air Max franchise.

On an earnings call with analysts Tuesday, CEO John Donahoe said the sneaker is for younger generations, especially Gen Z, that wanted a classic Air Max shoe to call their own.