A bottle of Jack Daniel's whiskey alongside the
A bottle of Jack Daniel's alongside the "Bad Spaniels" toy at the center of an upcoming Supreme Court case.
  • The Supreme Court is set to hear arguments in a case over a dog toy modeled after a Jack Daniel's bottle.
  • The whiskey maker claims the toy harms its brand by making customers associate its design with dog poop.
  • Lower courts have differed on whether the toy harms Jack Daniel's brand or is protected expression.

A trademark case set to be argued before the Supreme Court this week centers around a dog toy modeled after a Jack Daniel's bottle that the whiskey company claims is harmful to its brand by associating its label and design with dog poop.