These celebrities are protecting their likenesses from AI — one trademark at a time

Tech Insider : Business, Technology
Matthew McConaughey and Taylor Swift
Celebrities like Matthew McConaughey and Taylor Swift have filed trademark applications to protect their likenesses.

Rodin Eckenroth/Getty Images for SiriusXM; Gareth Cattermole/TAS24/Getty Images

OpenAI Can’t Legally Use the Word ‘Cameo’ in Sora Now

Gizmodo
The Sora logo on a smartphone screen

Starbucks files patents in Russia to try to safeguard its trademarks, 2 years after leaving the country

Tech Insider
A paper cup seen at Starbucks location.
A Starbucks coffee cup.

Beata Zawrzel/NurPhoto via Getty Images

Pink takes legal action against Pharrell Williams over his 'P.Inc' trademark

Tech Insider
Pink And Pharrell Williams at Louis Vuitton Ready To Wear Fall-Winter 2006-2007.
Pink and Pharrell Williams.

Serge BENHAMOU/Getty Images

Walmart could expand into consulting and website design for other businesses as it continues to look beyond traditional retail, trademark filing suggests

Tech Insider : Technology
Blue Walmart store-front
Walmart filed a trademark application for the term "CLUBHOUSE" on April 6.

AP

Supreme Court to hear trademark dispute case over Jack Daniel's whiskey and poop-themed dog toy

Tech Insider
A bottle of Jack Daniel's whiskey alongside the
A bottle of Jack Daniel's alongside the "Bad Spaniels" toy at the center of an upcoming Supreme Court case.

Jessica Gresko/The Associated Press

Nike is doubling down on litigation in a fierce battle to protect its patents and trademarks. Here's every brand it has sued in recent years.

Tech Insider
3d illustration of a big shoe is stomping out little shoes on a grass field
Nike's recent legal efforts include taking action against several companies that it says infringe on its Air Jordan 1 trademarks.

Arif Qazi/Insider

Why a small-business owner is waging an expensive battle for its name against Oura, the $2.5 billion health-tech company

Tech Insider
Kean Veran, founder of Oura Inc., holds up two trademark registration certificates
Keane Veran is the founder of Oura Inc.

Kean Veran

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