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Online therapy apps like BetterHelp and Cerebral have shared their patients' data with advertisers and third-party companies.

Mental-health apps are filling in a critical need — but they have a dark side

How do you make money off people caught in a mental-health emergency?

Loris, a startup that helps companies improve their customer-service conversations, found a way. Founded in 2018, Loris used data generated from text conversations with people in distress to make "empathetic" customer-service software. The source for the data? Crisis Text Line, a nonprofit suicide-prevention hotline and the parent company of Loris.