Gen Z loves the same brand that teens have loved for over a decade

• Athletic footwear brands are eager to get products on the feet of teenagers.
• Nike remains the most favored sneaker brand of Gen Z by a wide margin.
• Nike also remains the preferred apparel brand, according to the semiannual Piper Sandler survey. 

Nike's now more than double the size of Adidas, its one-time rival and now distant competitor.

Its lead among teenagers is even more impressive.

The latest Piper Sandler survey shows Nike is now the preferred footwear brand of 61% of teenagers. Nike's Converse brand ranks No. 2 with 10%.

Adidas, once the industry Goliath ahead of Nike, is down to 6%.