James Brady Press Briefing Room
The James Brady Press Briefing Room.
  • Influencers may get a briefing room apart from the White House Press Briefing Room, per Axios.
  • It's part of the Biden Admin's strategy to reach young voters who may not rely on mainstream news.
  • The administration previously relied on influencers to get the message out about COVID-19 vaccines.

Social media influencers may be a regular sight at the White House as the Biden Administration considers giving them their own briefing room, according to a report from Axios.

The move is part of a strategy to coalesce influencers and reach a younger demographic that may not be tapped into mainstream news or follow the White House on social media, the report said.