MrBeast's chocolate brand sees growth slow after a sugar rush

Tech Insider : Business
SYDNEY, AUSTRALIA - JUNE 26: Fans look on during the MrBeast Feastables launch at Sydney Opera House on June 26, 2024 in Sydney, Australia. (Photo by Don Arnold/WireImage)
Fans gather at a Feastables launch event in Sydney, Australia.

Don Arnold/WireImage

Why you should think twice about using AI to write your LinkedIn posts

Tech Insider : Business
CANNES, FRANCE - JUNE 22: Steven Bartlett attends Day 1 of Cannes Lions 2026 on June 22, 2026 in Cannes, France. (Photo by Stuart C. Wilson/Getty Images for Cannes Lions)
Steven Bartlett's company has dialed back its use of AI on LinkedIn in favor of human-written posts.

Stuart C. Wilson/Getty Images for Cannes Lions

I'm the founder of a fragrance brand that sold out within hours after launching. I doomscroll as part of my job and don't always listen to the comments.

Tech Insider : Business
Jackie Aina
Jackie Aina began her career as a beauty YouTuber. Now, she's the founder and CEO of Forvr Mood, a fragrance brand.

Lanna Apisukh for BI

Read 48 pitch decks that creator-economy startups used to raise millions of dollars

Tech Insider : Business, Crypto, Economy
Flick pitchdeck
Flick, an AI filmmaking startup, included a YouTube sizzle reel in its seed round pitch deck.

Courtesy of Flick

I built a 7-figure creator business as a stay-at-home mom. It flipped the roles in my marriage.

Tech Insider : Business, Sports, Style
Taylor Mitchell, link in bio creator
Taylor Mitchell turned a frugal shopping habit into a 7-figure income.

Jonathan Zuluaga

TikTok's middle class is gaining power

Tech Insider : Business, Style
TikTok
Micro creators on TikTok are having a moment.

Ulet Ifansasti/Getty Images

The hottest party in NYC this week was the premiere of a new YouTube show from the 'Subway Takes' creator

Tech Insider : Business, Economy
Kareem Rahma
Kareem Rahma is the creator and host of "Keep the Meter Running."

Danté Crichlow/BFA.com

I help influencers like Khaby Lame tour China. I want them to build enduring fandoms — and sometimes feel like a nanny.

Tech Insider : Business, Travel
Julie Zhu helps influencers like Khaby Lame travel through China.
Julie Zhu helps influencers like Khaby Lame travel through China.

Courtesy of Julie Zhu/VCG/Getty Images.

A warning for brands: Be careful when 'clipping'

Tech Insider : Business, Economy
Photo collage of a sliced up image of a podcast

Getty Images; Tyler Le/BI

  • Brands need to be careful when "clipping."
  • Viral short-form clips are the latest content marketing tool.
  • There's an FTC-shaped question looming overhead, though.

Hey, brands, let's get one thing out of the way before you go all in on "clipping."

Coachella is the 'Influencer Olympics.' Here's what they get paid.

Tech Insider : Business, Environment, Travel
Barbie cochella people taking photos

VALERIE MACON / AFP via Getty Images

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