How creators 'supercharged' Coach's Gen Z strategy

Tech Insider : Business
Coach bag

Edward Berthelot/Getty Images

Instagram and Facebook are letting influencers earn a commission from products — again

Tech Insider : Business
Instagram is adding affiliate links directly into Reels
Instagram is adding shoppable affiliate links directly onto Reels in the app.

Meta

'Financial Audit' star Caleb Hammer shares the money mistake he sees people make the most

Tech Insider : Business
Caleb Hammer of
Caleb Hammer says he doesn't see Americans' overspending woes going away anytime soon.

Caleb Hammer via YouTube

AI influencers are here. Real content creators have one way to fight back.

Tech Insider : Business, Economy, Politics
A mirrored image of a woman on her phone with the right side showing a glitching/color effect

Getty Images; Tyler Le/BI

One morning in January, Gracie Nielson was scrolling TikTok when she discovered something that made her skin crawl.

Social media giants have grand plans for AI. Creators fear they'll be left out.

Tech Insider : Business, Economy, Environment
A social media post displaying someone holding a shopping bag that is disappearing

Getty Images; Tyler Le/BI

The TikTok generation is clashing with old-school Wall Street culture

Tech Insider : Business, Style
A man in motion, carring a briefcase

Momo Takahashi for BI

Influencer app LTK takes a big step into AI shopping with a new chatbot

Tech Insider : Business, Economy
LTK AI search
LTK is launching an AI chatbot tool to search for content and products from creators.

LTK

TikToker Khaby Lame's $975 million deal is riding on a crashing stock

Tech Insider : Business, Crypto, Economy
TikTok creator Khaby Lame.
TikTok creator Khaby Lame.

PATRICIA DE MELO MOREIRA/AFP/Getty Images;Dan Whateley/BI.

'Jestermaxxing' is taking over the internet — and someone's making money

Tech Insider : Business, Style
an old illustration of a jester
Jestermaxxing is the hot new internet trend.

Transcendental Graphics/Getty Images

YouTube has a big incentive to nuke AI spam — and it's starting to take action

Tech Insider : Business
YouTube CEO Neal Mohan.
YouTube CEO Neal Mohan.

Craig Barritt/Getty Images for TIME

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