'The Diary of a CEO' host Steven Bartlett explains how the '1% rule' has led to big results at his company

Tech Insider : Business, Economy
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 2181 -- Pictured: Podcaster Steven Bartlett during an interview on Wednesday, September 10, 2025 -- (Photo by: Todd Owyoung/NBC via Getty Images)
Podcaster Steven Bartlett says he's found success by focusing on small wins.

: Todd Owyoung/NBC via Getty Images

MrBeast's release strategy for Season 2 of 'Beast Games' highlights a key concern creators have with TV

Tech Insider : Business
CULVER CITY, CALIFORNIA - DECEMBER 07: Jimmy Donaldson aka MrBeast attends as Prime Video hosts an advance screening and Q&A with Jimmy Donaldson AKA MrBeast for
Jimmy Donaldson, a.k.a. MrBeast, is about to kick off season 2 of "Beast Games."

Emma McIntyre/Getty Images for Prime Video

Creators have broken through and become Hollywood's new power players

Tech Insider : Business, Economy, Sports
FORT LAUDERDALE, FLORIDA - MARCH 10: Influencer Mark Rober is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida. (Photo by Rich Storry/Getty Images)
Mark Rober is the latest YouTube star to get a Netflix deal.

Rich Storry/Getty Images

The 3 creator economy trends that helped startups pull in millions from investors heading into 2026

Tech Insider : Business, Economy, Technology
Whatnot cofounders Logan Head and Grant LaFontaine.
Whatnot cofounders Logan Head and Grant LaFontaine.

Whatnot

New research reveals the top 10 US cities for social-media creators

Tech Insider : Business, Economy, Sports
COLLEGE STATION, TEXAS - NOVEMBER 30: Entertainer Tyler Toney of Dude Perfect shakes hands with fans prior to a game between the Texas Longhorns and Texas A&M Aggies at Kyle Field on November 30, 2024 in College Station, Texas. (Photo by Alex Slitz/Getty Images)
Tyler Toney of Dude Perfect at an event in College Station, Texas.

Alex Slitz/Getty Images

The unraveling of FaZe Clan spotlights the creator economy's biggest risk

Tech Insider : Business, Economy
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.
Lil Uzi Vert performed at a party celebrating FaZe Clan's listing on the Nasdaq.

Andrew Toth/Getty Images for FaZe Clan

Miami has the most top Instagram influencers per capita in the US, beating out LA and NYC

Tech Insider : Business, Economy, Sports
MIAMI BEACH, FLORIDA - DECEMBER 05: Alix Earle attends the NYLON House At Miami Art Week on December 05, 2025 in Miami Beach, Florida. (Photo by Udo Salters Photography/Getty Images)
Alix Earle, who rose to social media fame at the University of Miami, at a Miami event.

Udo Salters Photography/Getty Images

Lightspeed Ventures partner says Sora will make social media creators 'far, far, far less valuable'

Tech Insider : Business, Economy, Technology
Lightspeed Ventures partner Michael Mignano is pictured.
AI-generated video marks a "whole new chapter for the internet," Lightspeed Ventures partner Michael Mignano said.

Lightspeed

MrBeast's former manager says the age of social-media superstars is fading

Tech Insider : Business, Economy, Travel
Reed Duchscher, CEO and founder of Night.
Reed Duchscher, CEO and founder of Night.

JASSIEUO (Jasmine Durhal).

Read 46 pitch decks that creator-economy startups used to raise millions of dollars

Tech Insider : Business, Crypto, Economy
Dub
Dub, a fintech startup that lets people copy influencers' stock trades, raised a $30 million Series A round in 2025.

Dub

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