The YouTuber behind the Timothée Chalamet look-alike contest is launching a marketing startup. Here are the details.

Tech Insider : Business
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.

CJ Sanciangco; Pufferfish

Top YouTuber MrBeast is laying the groundwork for a finance venture

Tech Insider : Business, Crypto, Economy
MrBeast, aka Jimmy Donaldson
MrBeast, a.k.a. Jimmy Donaldson, is eyeing branching out into banking services

Bryan Steffy/Getty Images

Are AI influencers worth the risk? Brands cool on the trend amid backlash and weak performance.

Tech Insider : Business, Technology
A robot hand, mobile phone on a ring light, with social media likes and dislikes.

Getty Images; Alyssa Powell/BI

Even MrBeast Is Worried About AI Slop

Gizmodo
MrBeast with Thea Booysen

Want to work for MrBeast? Get ready for a Greenville 'vibe check'

Tech Insider : Business, Sports, Style
MrBeast (Jimmy Donaldson) built a Hollywood-style production operation in Greenville, North Carolina.
MrBeast (Jimmy Donaldson) built a Hollywood-style production operation in Greenville, North Carolina.

Roy Rochlin/Getty Images for MTV/

Here's what we know about who's buying TikTok's US business

Tech Insider : Business
US President Donald Trump signs an executive order about Tiktok in the Oval Office of the White House in Washington, DC, on September 25, 2025.
Trump signed an order blessing a sale of TikTok's US assets.

SAUL LOEB/AFP via Getty Images

TikTok inches closer to a sale after Trump's call with Xi. Here's a timeline of the app's fight to stay in the US.

Tech Insider : Business
TikTok CEO Shou Chew walks in Washington D.C. wearing a blue suit.
TikTok CEO Shou Chew is fighting for his company's future in the US.

Anna Moneymaker/Getty Images.

Read 45 pitch decks that creator-economy startups used to raise millions of dollars

Tech Insider : Business, Crypto, Economy
Dub
Dub, a fintech startup that lets people copy influencers' stock trades, raised a $30 million Series A round in 2025.

Dub

YouTube has a new strategy to win over Spotify's audio-first podcasters using AI

Tech Insider : Business, Style, Technology
YouTube CEO Neal Mohan.
YouTube CEO Neal Mohan.

Kevin Mazur/Getty Images for Made on YouTube 2025

Top Democrat Says MAGA Influencer Laura Loomer Derailed Classified Meeting

Gizmodo : Politics
Far-right activist Laura Loomer speaks to the media prior to the beginning of former President Donald Trump's Trial
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