Influencers

• Brands need to be careful when "clipping."
• Viral short-form clips are the latest content marketing tool.
• There's an FTC-shaped question looming overhead, though.

Hey, brands, let's get one thing out of the way before you go all in on "clipping."

Khaby Lame's mysterious $975 million deal has hit a snag: Brokerages are restricting or blocking trading in the stock behind it.

One morning in January, Gracie Nielson was scrolling TikTok when she discovered something that made her skin crawl.