Starbucks union is using billboards, a brass band, and a butter sculpture to pressure board members from Nike, Land O'Lakes and Lego

• Starbucks union organizers are stepping up pressure on individual members of the company's board.
• Leaders at Nike, Lego, and Land O' Lakes were targeted using billboards, a movie trailer, a brass band, and even a butter sculpture.
• The push comes a week after shareholders voted in favor of an investigation into Starbucks' labor practices.

Organizers with Starbucks Workers United are taking the fight directly to individual board members, with stunts tailored to the brand identities of the companies those executives lead.