Tim Cook Apple sitting on a red chair
Apple CEO Tim Cook said there need to be limits on screen time for kids.
  • Men's lifestyle magazine GQ published an in-depth profile of Apple CEO Tim Cook on Monday.
  • Cook said today's kids are "born digital," but warned there should be "hard rails" on screen time.
  • Cook was also described as someone who does not personally "log on all that much."

Despite leading one of the most important tech companies in the world, Apple CEO Tim Cook doesn't want to see kids glued to the company's products.