Google Pixel's marketing VP was once a lifelong iPhone user. Here's how she converted.

Tech Insider : Business, Technology
Adrienne Lofton, Google marketing vice president, during I/O 2025
Adrienne Lofton, Google marketing vice president, during I/O 2025

Google

Americans can't get enough of the iPhone 17 Pro Max

Tech Insider : Business
hands holding iPhone 17 Pro models
The iPhone 17 is a hit so far.

Faisal Ramadhan/NurPhoto via Getty Images

Nothing CEO says his smartphone startup is targeting Gen Z to break into a market dominated by Apple and Samsung

Tech Insider : Business
Carl Pei
Nothing CEO Carl Pei

Steve Jennings/Getty Images for TechCrunch

Jony Ive says he's juggling up to 20 ideas for OpenAI gadgets

Tech Insider : Business, Technology
Sam Altman (left) and Jony Ive (right) chat on stake at OpenAI's DevDay conference
Sam Altman (left) and Jony Ive (right) chat on stake at OpenAI's DevDay conference

Alistair Barr/Business Insider

Apple is gearing up for an 'awe-dropping' event

Tech Insider : Business, Technology
Glowing Apple logo
Apple's fall event has an official date.

Apple

Apple's 'BlackBerry Moment'

Tech Insider : Business
blackberries

Alex Coan / Shutterstock

What Apple's $100 billion US pledge really means — and what it doesn't mean

Tech Insider : Politics, Politics, Business
Donald Trump and Apple CEO Tim Cook tour a Flextronics plant in Texas that makes Apple Mac computers, November 2019
During Donald Trump's first term, Apple CEO Tim Cook built a relationship with the president, in part via photo opportunities like this tour of a Texas plant that made Apple computers in 2019.

MANDEL NGAN/AFP via Getty Images

Apple needed a win — and the tariff 'exemption' wasn't it

Tech Insider : Business
Apple CEO Tim Cook
Apple's fate depends on where Donald Trump finally decides to land on tariffs.

Kevin Lamarque/Getty Images

Apple discounts new iPhones in China amid increasing smartphone competition

Tech Insider : Business, Economy, Technology
storefront of an apple store in china
Apple faces competition in its Greater China region.

Cheng Xin/Getty Images

Apple faces calls to remove new AI notification feature on iPhones after it generated inaccurate news summaries

Tech Insider : Business, Technology
Apple WWDC 2024
A new generative AI feature in iOS 18.2 has drawn backlash for inaccurately summarizing some news alerts.

Apple

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