A mysterious website exposed Oatly conspiracies and scandals. It turns out, the company was behind it.

• Plant-based milk brand Oatly created "F*ck Oatly," a website outlining its own scandals.
• Oatly says it's trying to be transparent and doesn't want "to hide from moments like these."
• The company has used novel marketing tactics before, such as airing a bizarre jingle during the Super Bowl.

Last fall, a website called "F*ck Oatly" appeared. It detailed the company's PR mess-ups and scandals, including its legal battle with a smaller plant-based brand and its sale of oat residue to pig farms.

The entity behind it: Oatly itself.