The 'Barbie' movie could make as much money as it spent on months of elaborate marketing stunts in its first 3 days

• "Barbie" is finally landing in theaters and the hype could not be any bigger.
• It's partly due to a marketing campaign that proved increasingly elaborate — and expensive.
• But if predictions about ticket sales this weekend are accurate, it could all be worth it.

Finally, after what feels like forever, "Barbie" has landed.