MrBeast plans to take on Hershey's with his Feastables brand - and says shorting a stock 'seems lame'

• MrBeast threw down the gauntlet to Hershey's in a tweet this week.
• The YouTube star seems confident he can take on Hershey's with his Feastables chocolate bars.
• MrBeast, whose real name is Jimmy Donaldson, also said that shorting a company's stock "seems lame."

MrBeast is squaring up to Hershey's — but he doesn't endorse betting against the chocolate giant's stock.

"I wouldn't recommend shorting a company, seems lame," he tweeted this week. "But I will say these next few years between Feastables and Hershey's will be interesting once I actually ramp up."