A woman placing clothes in a box.
Despite environmental impacts, retailers could see deshopping and bracketing as minor issues — if these retailers manage returns well.
  • The fashion sector has to deal with a return rate sometimes as high as 40%.
  • Last year, fashion returns created 750,000 tonnes of carbon-dioxide emissions in the UK.
  • Research shows some companies value deshoppers and rely on lenient return policies to boost sales.

One shopper, who asked to be called Dani H, said she returns 95% of the clothes she buys online. She's a health and well-being journalist who's done a lot of online shopping lately, but also said it's hard for her to rely on the sizes published on the internet.