Courtesy of Beyond Meat
- Beyond Meat just debuted a new ad featuring a fava bean farmer in North Dakota.
- The ad emphasizes the "goodness" in Beyond's ingredients, a spokesperson said.
- Groups connected to the meat industry have said for years that plant-based meats aren't healthy.
Beyond Meat's latest ad emphasizes the "goodness" in its products, showing a farm field and fava beans. But it also counters one of the most common criticisms of plant-based meats from the animal meat industry – that these products are highly processed and unhealthy to eat.