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- Disney is jacking up the price of Disney+ and Hulu.
- Disney had underpriced its streaming offerings previously in pursuit of scale.
- It marks the end of an era. Prices for all kinds of entertainment are going to go up.
And there we have it.
Disney boss Bob Iger confessed a few months ago that the Mouse House had underpriced its streaming offering in its quest for subscriber growth.
Now, it's hiking prices for Disney+ and Hulu, with the ad-free tier for Disney+ going up from $10.99 a month to $13.99 per month. Hulu's ad-free tier will increase in price from $14.99 to $17.99.